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Uplift Modeling for Marketing Personalization in Practice

Uplift Modeling for Marketing Personalization in Practice

Introduction to Uplift Modeling
Foundations Methods for Uplift Modeling
Incremental Profit per Conversion (IPC) Method
Explainability and Trust
Challenges in Production
Causal Inference Packages and Uplift Modeling Literature

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By The Jupyter Book community

The work of this tutorial is licensed under CC BY-NC-SA 4.0